Capi is proudly an Australian brand, yet its cranberry soda embodies a distinctly European sense of sophistication and craftsmanship. The very name “Capi” evokes destinations like Capri and Paris, places Australians often travel for culture and relaxation.

Drawing on this European aesthetic, the brand and their soda stands out on social media by labelling Capi as a destination you escape to by drinking their cranberry soda. Conjuring the essence of a summer abroad: elegance, refreshment, and a welcome escape from the everyday.