Canon EOS R5 Mark II
Worse in almost every way
With smartphone cameras becoming increasingly powerful, the advantage of a Canon camera is becoming less obvious.
A long form copy ad comparing this Canon camera with smartphones will position the camera as a product for those who truely care about photography and can spot the difference between good and great.
Client: Canon
Product: EOS R5 Mark II Camera
Target Audience: Camera enthusiasts (20-40)
Proposition: The camera for people who take their vision seriously.
Media: WIRED Magazine
